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FAQ & Library

FAQ and Library

  1. About SurveyWIZ™ Tools
  2. Creating Surveys with DesignerWIZ™
  3. Conducting Surveys using ServerWIZ™
  4. Analyzing Results using ReporterWIZ™
  5. About Conducting Online Surveys
  6. Do’s and Don’ts of Online Surveys
  7. Survey Design 101
  8. Survey Research Organizations
  9. Books on Survey Research

About SurveyWIZ™ Tools

Who should be using SelfSurveys?

How can SelfSurveys be used?

What differentiates SelfSurveys from the competition?

What are the equipment requirements?

Can someone help me create my very first survey?

What about security?

How much does it cost?

We have 3 or 4 people in the company/dept. interested in SelfSurveys. Can multiple people use the same account?

Creating Surveys with DesignerWIZ™

How long does it take to get a survey online?

What skills do I need to use DesignerWIZ™?

Can I conduct a survey in Spanish/French/German?

Is it possible to create custom help text for questions?

How many questions can I include per survey?

How easy is it to modify and customize surveys?

Does SelfSurveys have a library?

Can more than one-person work on the same survey file at a time?

Conducting Surveys using ServerWIZ™

How do I invite people to take the survey?

Can I create a survey and post it to my own web site?

How do you restrict access to a survey?

If a participant loses connection or discontinues taking the survey online, will partial responses be captured?

If an ISP disconnects the respondent from a web survey hosted by SelfSurveys, can the respondent log back in & pick up where they left off?

Does SelfSurveys allow a participant to complete a survey and then come back and change the responses on another day?

Analyzing Results using ReporterWIZ™

Can I see the results in real-time?

What reporting capability does ReporterWIZ™ have?

Features of ReporterWIZ™

  • Survey Participation Trend
  • Cross Tabulations
  • Bar Charts
  • Publish reports to a Web browser
  • Analyze reports with Microsoft Excel
  • Export reports to XML Format (XML) or Comman Separated Values (CSV)

    About Conducting Online Surveys

    Why conduct an online survey?

    When is an online survey appropriate?

    When is an online survey inappropriate?

    How quickly do people respond to an online survey?

    How do I write a great email invitation?

    1. Use your letterhead/logo
    2. Keep it short and simple
    3. Address it to a specific person
    4. Leave out extraneous details
    5. Make it interesting
    6. At the very beginning state why you are conducting this survey and how it will help the participant
    7. Consider an incentive i.e., free product, sweepstake for cash or a product with a recognized value, a donation to a non-profit, share some of the results.
    8. Specify the deadline for completing the survey-encourage them to do it now
    9. Provide a contact person and email address
    10. Thank them for their participation

    Do’s and Don’ts of Online Surveys

    Do...

    1. Have a clear, single-minded, objective in mind (and Written down) for conducting the survey
    2. Write a great invitation, that grabs the attention of potential participants and encourages them to participate
    3. Keep the survey short and simple; use words that quickly communicate with the intended participants.
    4. Thank the participant for taking the survey
    5. Provide a contact person and an email address
    6. Be sensitive to the feelings and abilities of the participants

    Don’t...

    1. Use SPAM too invite people to participate in a study
    2. Burden the participant with “nice to know “ questions
    3. Use technical terms, jargon, abbreviations, unusual phrases, or acronyms unless they are absolutely necessary to communicate with the participant
    4. Abuse your customers or visitors with too many surveys or surveys that are too long

    Survey Design 101

    First - Identify your objective

    1. Write down why you are doing this survey…to answer a question, to address an issue, solve a problem, to make a decision. Be very specific and clear about your objective
    2. The narrower the scope the more successful you will be in meeting the objective.

    Second - Decide what information you need and from whom

    1. Write down the information you need to meet the survey objectives.
    2. When you have this information will you be any better off than you are now? If yes, go ahead, if not, rethink, redirect, reconsider your options.
    3. Identify who has the information you need.
    4. Determine the best way to collect the information. (An internet survey is not always the best approach)

    Third - Create the survey instrument.

    1. Use simple straightforward and unambiguous questions.
    2. Make sure the words you use have the same meaning for everyone taking the survey
    3. Make sure when you provide the answers they are complete, mutually exclusive and fit with the question.
    4. Be careful when it comes to asking questions that some may feel is an invasion of their privacy.
    5. Make sure the questions are not biased or leading.
    6. Make sure the questions are placed in an order that makes sense. Start with some general questions then drill down to the specifics. Place the demographic questions at the end of the survey.
    7. Correct grammar and sentence construction may not produce the best questions. Try using “conversational” English.
    8. Group like questions together.
    9. Strive for the minimum number of questions necessary to collect the requisite information.
    10. Use a variety of question types
    11. Keep the number of open-end/verbatim questions to a minimum.
    12. Use drop-down boxes to save space
    13. Use grid style questions to group similar questions with the same responses
    14. Use “Other, please specify” instead of just adding “other” to your list of responses
    15. Don’t ask a question about future intentions and expect the answer to be projectable.
    16. Don’t expect people to remember details about some experience they had more than a week or so ago.
    17. Some questions are best asked indirectly
    18. Do not have two thoughts in one question.
    19. Consider placing an open-end comment question at the very end of the survey to capture relevant information the participant has, but you have not asked about.

    Fourth - Test the Survey

    1. Test the completed survey against the information objectives. Add questions that are needed and remove those that are not.
    2. Put yourself in the place of the survey participants, do the questions make sense, can you answer them exactly as they are written and without any of the information you are privy to?
    3. Pretest the completed survey with 10 people who have not been involved in the survey process, and are similar to those that will be answering the survey on the web.
    4. Revise the survey and if necessary pretest it again

    Survey Research Organizations

    Interactive Marketing Research Organization (IMRO)

    Council of American Survey Research Organizations (CASRO)

    Marketing Research Association (MRA)

    American Marketing Association (AMA)

    Books on Survey Research