"Arming Every Business Manager
With a Quick, Affordable Research Tool"
The greatest business asset besides
good employees is easy-to-use information about the needs, desires, preferences
and habits of the people with whom you want to improve way of doing business.
They might be customers, prospects, employees, vendors and partners.
But quantitative market research has previously been
difficult to obtain, expensive, time-consuming, and too complicated. That's no longer the case. A little-known yet highly effective Web-based
approach to research - SelfSurveys.com - has changed all of that with dramatic
results. SelfSurveys.com is a Web-based
research tool that simplifies every aspect of collecting survey data,
effectively putting business and market research within the means of every
empowered project manager or product team has made for dramatic market
change. Primary research is now easy for
every business team, offering a quick, cost-efficient means of fine-tuning
stops anywhere along the product lifecycle and improving processes along the
Surveying has historically been the domain of old-line
research companies heavy on cost and long on timelines but slow on
delivery. SelfSurveys.com creators have
engineered a complete paradigm shift to that of no-wait surveys - by harnessing
the efficiencies of Internet communications and deploying a platform that
streamlines survey development, data collection, data tabulation and data
TOOL FOR TEAMS
The SelfSurveys approach is
making information gathering for business teams as practical as email is for
corporate networking. The Web-based
research tool makes marketplace surveying much faster, simpler, affordable,
universal and useful than most business managers ever considered.
"I've always been amused by the thought that sharp products
come from sharp minds as it seemed to be biased toward invention at the expense
of application. We were convinced from
the start that combining sharp business teams with shrewd information-gathering
would deliver even sharper products and smoother processes," said Mike
Ghodoosian, CEO of Universal Responses.
SelfSurveys.com provides a global, language-interchangeable
service that enables any business team to easily collect and analyze vital
information via desktop PCs, laptops or mobile devices to make faster and
better decisions. And, the cost of the
highly efficient Net-based survey system is so affordable, funding can be found
within almost any existing budget.
The job of understanding the needs and desires of
marketplaces or employee bases falls flat without rapid turnaround. The window of opportunity for business
research - whether for guerrilla warfare or more classic
marketing-by-the-numbers - is narrow by any means.
Research consultant Steve Spero sums it up this way: "There's no better day than yesterday when it
comes to research and no better day than today when it comes to getting to
Today a more competitive corporate America
is under increasing pressure to get to market faster than ever. Unfortunately, the pace is only
quickening. Empowered teams are being held
accountable to make important business decisions on key ROI factors such as
marketing, sales, human relations, supply purchasing, alliances and acquisitions. Yet, they're expected to do so in weeks,
rather than months in many cases. The
operative term of the new millennium is not "consensus," but rather "rapid measured
Traditional research efforts typically require a window of
10-17 weeks to prepare a survey, code it, send it out, tabulate the data and
compile the results in a meaningful way.
But the SelfSurveys.com approach permits corporate teams to accomplish
the same job in as little as 3-5 weeks.
Not only is the time to prepare, tabulate and analyze shortened, but
also the surveying period itself can be
compressed. Respondents can complete a
survey faster with an automated digital design is easier to complete and
"I'm impressed by the ability (that we now have) to rapidly
conduct a survey, and the speed with which we get results," said Sig Anderman,
CEO, Ellie Mae Corporation, leading Internet solutions provider for the
mortgage brokerage industry and SelfSurveys.com customer.
Another important benefit for time-constrained executives is
getting a preview on the survey while it's in progress. Universal Responses' SelfSurveys technology
allows for accurate data tabulation from Web-based or PDA-equipped respondents
-- in real time. You can literally view
results in graphical format any time of any day, and see when the response
curve begins to drop off significantly, among other response revelations.
When a product management team, a process improvement team,
an HR team, a marketing launch team or a procurement team needs market data,
they typically don't have someone versed in business research ready and waiting
to provide support within their time frame.
Many want up-to-the-minute data but they don't want to wait in queue for
the Market Research department to undertake
the survey or the IT department to host it.
Your company may not even have the skill to provide the service
To simplify survey creation, SelfSurveys has introduced a DesignerWIZ developmental Web tool that any
novice user familiar with conventional Microsoft Office software can use to
create professional looking surveys in a very short period of time. To get the survey process moving more
quickly, SelfSurveys has included an extensive array of templates within DesignerWIZ. . Clients can quickly craft typical surveys using the
tool at no additional charge. The
Trade Show Evaluation
New Product Developmental Assessment
Web Site Feedback
Internet-based service also allows anyone to export data to an Excel
spreadsheet, Microsoft WORD, any XML-formatted report or one of many
statistical software packages for further analysis through another service
referred to as ReporterWIZ.
The ReporterWIZ delivers professional looking charts for
presentation to clients. It will display
survey participation trends, simplify cross tabulations, build bar charts and
publish reports to any designated URL over Internet Explorer.
A ServerWIZ greatly simplifies the survey
distribution process. When
SelfSurveys.com hosts a survey on its servers, the company provides each user
with a unique URL on which to display the survey. This unique URL won't be provided to any
other person or entity, but can be accessed by anyone requesting it. The company also has a "rapid draft" survey
prep team to help guide anyone through the survey development process upon
Omar Kouatly, Microsoft Program Manager, said,
"SelfSurveys.com had a sincere interest in helping me succeed. They were so responsive when I had a question
or needed something done fast."
Regardless of whether support is available in house, most
business managers realize that they can usually have a survey more affordably
and more reliably hosted by an established outside third party such as
Another factor that can considerably impair fast turnaround
on business research or account for lower than desirable response rates is the
difficulty in surveying targets away from their offices or those who are
typically mobile, such as cell phone users or sales reps.
Instant feedback has long been more the myth than the
reality until PDAs appeared. SelfSurveys
offers one of the first location-independent electronic survey capabilities
using PDAs or smart phones.
At a seminar, trade gathering, product test site or users'
conference, gathering critical stakeholder information can take only minutes,
even providing the option for centering a presentation around
real time audience input. Moreover, the
accuracy and the usefulness of the data are much greater than ever before. Digital means not only simplicity, but also
eliminating errors in collating, tabulating and trend detection. Paper surveys traditionally have been labor
intensive, error prone and time consuming to not only implement but to
analyze. Today, paper
as a survey tool and survey-takers themselves are rapidly becoming a relic of
the past, being left behind in the trash heap of pre-digital inefficiency.
Derek Brown, Director of Marketing
at Microsoft, in referring to use of the SelfSurveys.com survey tool at the
Microsoft Fanfest 2001 developers conference, said, "
We were able to capture information at registration time which helped us to
gauge interest in each conference session so we could anticipate optimum room
sizes and (quickly) refine the overall agenda.
The survey we did with the attendees also revealed an interesting
picture of the demographics that made us think differently about attendees. The SelfSurveys service was cost-effective
and the results formatted to allow us to make clearer business decisions."
There are so many applications for Web-based and mobile
electronic research approaches that they would surprise even the most open
minded of all customer-facing business advocates. Today, every part of the lifecycle needs
regular feedback from targeted audiences.
white paper on "Ease of Use" published on its highly trafficked Web site, IBM
recently disclosed a key finding that according to industry data, each dollar
spent on user studies during product design saves $10 on problem fixes during
product development, or $100 or more in rework after product release. The corporate giant also revealed estimates
showing that "80% of maintenance costs are spent on unforeseen user
requirements, while only 20% are due to bugs."
Market surveys, most agree, are
perhaps the best way of identifying user requirements early on.
According to the IBM report, "If you do not regularly
measure customer and user satisfaction, then you cannot be sure that you are
delivering the user experience that will create success. Since users' perceptions, expectations,
desires and alternatives are constantly evolving, you must continue to measure
satisfaction over the life of your offering."
But the value of fast, reliable, "at a glance" results isn't
limited to the arena of product marketing.
Companies expanding into eCommerce have made some of the costliest
mistakes of the Internet era. The need
for customer-driven site experiences, not company driven ones, was never more
critical than in a Web environment as it takes but a few seconds for a customer
to switch to a site that might better suit his or her needs. CIO Insight magazine surveyed 400 top IT
executives in December 2001 and reported that over 80% of the respondents
stated that customer satisfaction is their top objective in deploying an eBusiness solution.
The list of potential applications is literally
endless. Consider IT departments
themselves. The IT
houses a CIO magazine survey of IT professionals conducted in 2001 that shows
86% of respondents agreeing that measuring IT value is an important or an
extremely important priority. 38% of
those respondents held the title of VP or above. Respondents pointed to customer satisfaction
as one the three most important factors they assess in measuring the value of
The most time-honored method of measuring customer
satisfaction - whether that of internal or external customers - always has been
through surveying attitudes, behaviors, opinions and preferences. But SelfSurveys.com has proven that the
process has never been easier than with Web-based research.
In virtually every industry today, research surveys have
become an essential product development tool.
Increasingly, companies are also using it for other business functions
such as streamlining procurement processes, greater quality control, improving
corporate culture, influencing standards development and fortifying partner
The vast majority of industries stand to gain handsomely in
improved value propositions and greater ROI through frequent use of Web-based
surveys, according to SelfSurveys.com.
They include the telecommunications industry, the financial industry,
computer industry, the packaged goods industry, the healthcare industry, the hospitality
industry, the transportation industry, the entertainment industry and even
eLearning will be another huge
market for instant feedback through market surveys as it matures into the
greatest change in education over several decades.
Further, opinion polling on political issues and news events
will only grow in popularity, as the Internet becomes the location of choice
for instant surveying.
As business goes global, so too does the
interest in feedback. Language
presents a barrier for most survey companies that can bog down a survey process
with delays and hidden costs, as well as results that are harder to
collate. Universal Responses has
addressed this issue with the latest upgrades to its intelligent survey tool -
Version 3.0 - by designing in a capability to accommodate six languages at the
same time interchangeably (Spanish, German, French, Italian, Chinese and
English). Globally, survey participants
choose a language of choice and SelfSurveys.com technology instantly converts
everything to a single database.
While there are a wide variety of survey tools and polling
services on the market today, many offer only simple collations and digital
tabulation. Complete hosting, like that
offered through SelfSurveys.com, moves the process along even faster, by
avoiding the time and internal politics of involving IT departments. Universal Responses can initiate a survey the
same day that participant contact information is provided and survey questions
finalized. Moreover, teams can take a
preliminary tabulation at any time to get a quick peek at initial feedback.
Another special feature is the use of a process called
dynamic branching. Depending upon the
answer selected, a respondent will instantly be skipped to the next appropriate
question - allowing her or him to move more quickly thru multi-level
SelfSurveys.com technology can also control who takes a
survey and ensure that each respondent only takes a survey once. Survey data can also be downloaded directly
into a company's own statistical databases as CSV or XML files for easier
manipulation. The SelfSurveys platform
has been designed to even accommodate side-by-side comparisons of similar
surveys done at different times.
Electronic surveying took a giant leap in polling technology
in past months when they transformed surveying into a visual medium, rather
than simply a factual one. Survey
developers now have the option of inserting pictures of the very items for
which their seeking input -- in minutes.
Pictures or graphical representations of advertisements, packaging,
products, presenters, applications and processes can be added to make the
survey process more effective.
Surveys and databases are password protected and hidden
safely behind company firewalls. They
also can be encrypted during data transfer using secure socket layers
(SSL). All data is confidential;
Universal Responses never sells nor provides any SelfSurveys data to any third
Sophisticated digital technology like that at
SelfSurveys.com has taken the age-old practice of gauging opinions and made it
not only more accurate and immediate, but at the same time more pleasurable and
easy. Even more impressive, the results have
become more understandable and actionable in the process.
For more information, please contact us at email@example.com .